Three Leaders. One Shared Vision.

Real of Pennsylvania is led by three experienced real estate professionals who bring different perspectives, strengths, and areas of expertise to one connected brokerage. Together, Brett Furman, Scott Furman, and Will Holder are building a culture centered on exceptional client service, agent success, collaboration, and continued innovation.

Experience That Leads. Collaboration That Strengthens.

Great leadership isn’t about everyone thinking the same way.

Brett Furman, Scott Furman, and Will Holder bring decades of combined real estate experience along with different backgrounds, business models, and perspectives. What they share is a commitment to supporting their agents, serving their clients, and building a brokerage where professionals have the resources and freedom to succeed.

Their collaborative approach helps Real of Pennsylvania remain locally led, personally connected, and prepared for the future.

Three Leaders. One Connected Brokerage.

Brett Furman, Scott Furman, and Will Holder bring decades of real estate experience, leadership, and local market knowledge to Real of Pennsylvania. Together, they represent a brokerage culture built around relationships, agent growth, client service, and regional expertise.

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Experienced Leadership Behind Every Move

Our leadership team brings deep real estate knowledge, broker experience, and a commitment to supporting both clients and agents.

Brett Furman

Associate Broker | Brett Furman Group

Experience. Education. Innovation.

Brett Furman has been helping clients buy and sell real estate since 1986. His approach combines decades of market experience with client education, strategic marketing, technology, and a commitment to continually improving the real estate experience.

As an author, speaker, luxury real estate professional, and longtime advocate for homeowners navigating major life transitions, Brett believes informed clients make better decisions. His leadership philosophy reflects that same commitment to education, preparation, innovation, and exceptional service.

Areas of Expertise

Scott Furman

Associate Broker | Scott Furman Group

Relationships. Experience. Personal Service.

With more than four decades in real estate, Scott Furman has built his business around relationships, trust, and personal attention. His extensive experience working with buyers, sellers, families, investors, and longtime homeowners provides a valuable perspective both to clients and to the professionals of Real of Pennsylvania.

Scott believes successful real estate relationships extend well beyond a transaction. His leadership reflects a practical, people-first approach built through decades of serving clients and communities throughout the region.

Areas of Expertise

Will Holder

Associate Broker | William Holder Realty Team

Growth. Leadership. Opportunity.

Will Holder brings a different perspective to the Real of Pennsylvania leadership team through his experience building and leading a high-performing real estate team.

His focus on agent development, systems, accountability, production, and client service has helped create a scalable team environment designed for continued growth. Will brings that entrepreneurial mindset to the brokerage, helping agents identify opportunities, strengthen their businesses, and build for the future.

Areas of Expertise

Different Strengths. Shared Commitment.

Clients First

Every decision begins with serving our clients through knowledgeable advice, clear communication, strong representation, and exceptional service.

Agent Success

Our leadership believes great brokerages help great agents become even better by providing support, resources, education, technology, and opportunity.

Collaboration

Different perspectives make us stronger. We encourage professionals to share knowledge, ideas, experiences, and solutions.

Forward Thinking

Real estate never stops changing. Neither do we. Our leadership continually explores better technology, marketing, systems, and strategies to prepare our professionals for what's next.

Why Real? Why Pennsylvania? Why Now?

Hear Brett Furman, Scott Furman, and Will Holder discuss Real, their approach to leadership, and the opportunity they see for agents and clients throughout our region.

Ready to Connect With Real of Pennsylvania?

Whether you’re looking for an experienced real estate professional, considering buying or selling, or exploring the next chapter of your real estate career, our leadership and professionals are here to help.